Higher end consumer goods like Peachy are cherished more when they carry a cultural nuance of being from a different country. Peachy is a juice and tea beverage line imported from France and is being marketed throughout the United States. Peachy was designed to express what it feels like to be “peachy” while incorporating the values of French culture. France’s motto is “Liberté, Egalité, Fraternité” which translates to liberty, equality, and fraternity. These values are represented in the brand’s voice, tone, and graphics; the brand feels positive in a frisky and energetic way that is evident in its logo, website and package design.