Tropical Smoothie Café provides artistic smoothies and handcrafted food items that are fresh, balanced and flavorful. The current brand look and feel fails to clearly communicate how their products are artistic and organic. Tropical Smoothie customers want a healthy and handcrafted experience that is going to make them feel good; this is why I chose bright colors, tropical images, and hand illustrated graphics. In order to deliver that fresh quality, Tropical Smoothie Café will implement online ordering. This feature will help speed up the ordering process and keep lines shorter for customers. “Paradise Pairings” headline appears on their website, menu, and social media as a strategy to suggest ordering more menu items.